We did! After a bit over ten years in business, we were ready to move on from the name I first came up with—pretty sure I was in a diner?—back when I valued quirkiness and symbolism over pretty much everything else.
Also, our old name—bless its heart—broke some of the essential rules of branding. Rule #1: Never use a domain name that’s hard to spell. (Sigh.)
So we re-evaluated. And went on an epic journey (some of you have done this, so you know all about it) to find a name that had the right meaning, the right vibe, and—here’s the dual kicker—no trademark conflicts and an available domain name.
verb – take great pride or pleasure in
noun – magnificence or great beauty
noun – all the features that distinguish the goods and services of one seller from another
It’s the essence of what we do: Help you to identify the most important elements of your firm and then create a living embodiment of that—a website that is a proud, beautiful representation of your brand voice, messaging, and visuals.
A day that will go down in history. (Literally only our company history—but that’s something.)
P.S. If you’re looking for assistance with your own rebrand, we’d love to hear what you have in mind. Book a call here.